Be an active provider!
There are so many business opportunities and affiliate programs
out there that it has become hard for potential clients to
decide which one is the best.
If you are a part of one of these
programs, then you know that the only way to distinguish oneself
is to “take that next step” when it comes to customer service
and support.
However, there are different levels of customer service and
support, especially when it comes to affiliate programs.
I have found that many affiliate programs are “Passive” in their
support. What I mean is that they will give out their support
materials (redirect web pages, banner links, marketing materials
etc.) ONCE, and then just sit back and let the affiliates do the
work from that point on.
For a new affiliate member, this approach is about as appealing
as being thrown into the deep end of the pool without knowing
how to swim. I suggest that the only way to provide PROPER
member support is to take an “Active” role in new members’
development.
What do I mean by “Active”? Simply this — when you have new
members join your program, you need to be giving them support
and advice CONSTANTLY, rather then on just a one-time basis.
Here are a few examples of some “Active” features that a good
affiliate program should have:
* Forums and discussion boards — with these a new member can
get up-to-date information from other members and experts in the
field. It’s also a great way to let members share experiences
and “war stories” with each other.
* Weekly Conference Calls or “Power Brief” meetings — When
members know they can get updates about the company, or ask
questions of the company, they will feel much more secure. They
will also feel more like they are an important part of the
company (which, of course, they are!).
* Updated information, marketing materials, and web content –
it’s important that members don’t feel like they are getting
help just once. Rather, they should know that help is always
available. By sending out new materials on a constant basis,
member will know that they are being cared for by the program.
A lot has been written about customer service and support. Even
if you think you have good customer service now, you should take
a step back and see if your service is as ongoing as it should
be.
Make sure that you are ACTIVELY helping new members and
prospects!
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