Building Customer Relationships with Customer Referral Programs.
Word of mouth has typically been a brand’s best friend. And
it’s no different when it comes to consumer loyalty
programs.VideoEmailYourWay.com wants to reward those who help
them grow during this busy season with the launch of it new
Customer Referral Program.
Studies have found that 82 percent of Americans participating in
customer loyalty programs have actively referred friends and
family to their favorite programs, according to Parago’s
2004/2005 Customer Loyalty Research Report.
The study found that on average, active members refer about
three friends or family members to their favorite programs,
compared to stand-alone referral programs, which result in about
two referrals per active member. High-income earners–household
incomes of $125,000 or higher–tend to be the most active in
referrals since they are typically more involved in loyalty and
rewards programs.
And the news gets better. Some 43 percent of participants have
told four or more individuals about favorite rewards, perks and
benefits. Those doing the referring are about equally split
between men and women.
Of the high-income earners, more than 90 percent referred one or
more people and 64% have referred four or more.
VideoEmailYourWay.com analyzed these and other studies and came
up with a new Customer Referral Program that would not only
increase their brand and services, but would also be useful and
acceptable to every customer.
For every new customer referred to VideoEmailYourWay.com they
will reward you with a $25 American Express Gift Card. All new
and existing customers of their video e-mail service are
eligible to participate in the Customer Referral Program.
With electronic payment solutions quickly replacing paper
currency, gift cards are emerging as the alternative to
traditional cash, paper-based checks, coupons and gift
certificates. VideoEmailYourWay.com feels that the American
Express Gift Card is the best choice for delivering their
rewards.
VideoEmailYourWay.com expects to see an overwhelming response
to its new Customer Referral Program and plans to implement
additional Customer Loyalty Programs in the coming months.
For more information on VideoEmailYourway.com log onto its
website. Their Streaming Video E-mail service is undoubtedly the
next level in Internet communication. A Basic service plan
starts at only $9.95 a month and is very exciting and easy to
use.
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